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Nur Hidayah
Universitas Muhammadiyah Yogyakarta
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Journal : Quantitative Economics and Management Studies

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Financial Literacy on Impulsive Buying Behavior in Y Generation Anisa, Nur Aini; Arifin, Syamsul; Setyowati, Lis; Hidayah, Nur; Megasari, Aisyah Darti
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.621 KB) | DOI: 10.35877/454RI.qems80

Abstract

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.
Co-Authors --, Suciati Abdul Hamid Abdullah, Thamrin Ahmad Alim Bachri Alhaq Nafsi Setyawan Alia Ariesanti Alviane Tiara Putri Amri, Dwi Yuliannisa Anisa, Nur Aini Anisha Calista Prakoeswa Ardiansyah, Sandy Arfah, Aryati Ariantje J.A. Sundah, Ariantje J.A. Arlina Dewi Asrawijaya, Prasasta Awiyah, Desy Nadhya Bambang Sri Anggoro Betri Anita, Betri Blasius Boli Lasan, Blasius Boli Budiman, M. Arief Ckamim, Abdul Dimas Sigit Widodo Dwi Yuliannisa Amri Eka Intan Kumala Putri Ekorini Listiowati Ekorini Listiowati Ekorini Listiowati, Ekorini Ellawati Sri Puspitasari Ellyn Normelani Ernanto, Aditya Rahman Eva Nur Fadila Fajar Cahyadi Fauziah, Kongidatun Tri Fifi Khoirul Fitriyah Fitri Arofiati Fuad, Hayatun Hana Rizki Ananda Hanafi, Husni Hanum Maftukha Ahda Herawati R, Thea Hidayat, Syahrizal Ardhiyand Huriati, Huriati I Nyoman Sudana Degeng Ida Puspitowati IM Hambali Isna Windani, Isna J. Silaen, Sondang Maria Kresnawan, Jemi Dadang Kusumo, Mahendro Prasetyo Latifah Latifah Layli Novita, Layli Linarta, Arie Maghfira Rizky Maulani Maharani, Betari Mappiare AT, Andi Mega Rahma Fitriani, Mega Rahma Megasari, Aisyah Darti Merita Arini Mirza Alvira, Mirza Moh. Aris Munandar, Moh. Aris Muh Amin Mursyidul Ibad Muslihati Muslimin A, Muslimin A Nabila Ardia Pramono Nadiarenita, Agrery Ayu Nanik Wijayati Nina Mardiana (F01108057) Nugroho Agung Prabowo Nukhbatul Bidayati Haka Nuryakin, Nuryakin Pangestoeti, Wahyu Podesta, Fiana Prahastini, Yunistia Prasasta Asrawijaya Prasetyo Budi Darmono Pratama, Ari Yoga Prihanawati, Devyta Restu Putri, Alviane Tiara Qurratul Aini R., Karlina G. Resti, Reni Prima Ria Ambarwati Riastuti, Frensi Richma Hidayati Rita, Wismalinda Rizka Fatmawati Rodhiah, Rodhiah S Mursiti Sabiq, Ahmad Fikri Safitri, Dian Prima Sari, Yulika Puspita Selamat Riadi Setyonugroho, Winny Setyowati, Lis Shalahuddin, Shalahuddin Sholichah, Rochima Silvestre, Richard David Singgih Kuswardono Siti Dyah Handayani Soeprodjo Soeprodjo, Soeprodjo Sri Darmawati Sri Handari Wahyuningsih Sri Lilestina Nasution, Sri Lilestina Sri Sinto Dewi Stalis Norma Ethica Suaib, Suaib Subeqi, Aning Tri Suciati, Suciati Sulistyaningtyas, Ayu Rahmawati Sumiaty suparno Eko Widodo, suparno Eko Sutria, Eny Syarifuddin Syarifuddin triaryanti, hanika Triyono Triyono Tumiur Gultom Tutut Chusniah, Tutut Uswatun Hasanah Wharyanti Ika Purwaningsih, Wharyanti Ika Widiastuti Widiastuti Wiryawan, Zahrida Zainal Wulandari, Monika Feby Yuliaty Yullytia Franika Maryati yusbardini, yusbardini